Macpie Berhad
Macpie Berhad

“Macpie Berhad
Strives To
Continuously
Think Forward”

We are committed to working together and bringing forward our various expertise to ensure Macpie Berhad produces innovative ideas to meet the ever-changing demands of the industry.

Board Of
Directors

2019 New Board Of
Directors

LIM Peng Tong (60, Male)

Non-Executive Independent Director
Chairman of the Board
(Chartered Banker)

" The company has added event management to complement and form the four core segments in Sterling’s retail business ecosystem. "

Dear investors and shareholders,
It is a fresh start to the year for Macpie Berhad and for me serving as the company’s new Chairman. The Board and I are looking forward to working closely with the new executive director, Sean Ng to strengthen the company’s existing business model.

With the addition of a new board member, the company has added event management to complement and form the four core segments in Macpies’ retail business ecosystem. The company is also planning to extend the business model by moving towards a wider online distribution network which will benefit both Macpie and its clients.

Macpie Berhad has taken the steps to improve its financial performance which has seen a growth in the last quarter.

Thanks for your continuous support throughout the years.

Lim Peng Tong (60, Male)

Non-Executive Independent Director Chairman of the Board

Lim Peng Tong, aged 60, Malaysian, is a Non-Executive Independent Director of Macpie Berhad and was appointed to the Board as a Non-Executive Independent Chairman on the 29th of January 2018.

Mr. Lim graduated with a Diploma in Banking and Financial Services in 1997 from Institute Bank-Bank Malaysia (IBBM) and is a Certified Credit Professional (CCP) since 2002, which is a professional requirement for all credit personnel in the banking industry. He is also an Associate member with IBBM which is now known with the name, Asian Institute of Chartered Bankers (AICB).

Mr. Lim has just recently retired from Malayan Banking Berhad after serving loyally for 38 years. He had held his last position as the Regional Head of Business Banking of Northern Region (Penang, Kedah, and Perlis) for the last 8 years since July 2010. His main roles and responsibilities were to oversee, manage, and grow the entire Business Banking sector of the Region which mostly involved financial lending to SMEs, commercial customers, and some listed corporations. More importantly, his role was to ensure credit quality and managing the banks’ asset quality to mitigate risks and optimize profitability for the bank.

With more than 38 years of extensive experience in the financial and banking industry, he is an established banker with a vast knowledge base and a multitude of skills in the banking field of which is especially prevalent in aspects of commercial and corporate lending activities involving marketing, credit processes, business development, and relationship management, in which he had hold supervisory and leadership roles for the last 34 years ever since he started his career as a clerk in 1979 with the bank. Mr. Lim has also served in various states across the country, from Melaka, Johor, and Kuala Lumpur to the northern region of Penang, Kedah, and Perlis.

Mr Lim is also the Independent Non-Executive Director of Spring Gallery Berhad.

NG Chee Heng (37, Male)

Executive Director
(Entrepreneur)

" I believe we will liven up Macpie Berhad again with our strong business philosophy, core values, and vision. "

Dear distinguished investors and shareholders,
“It’s time for us to Think Forward and Live it Up!”

I am honoured and humbled to serve as the new Executive Director of Macpie Berhad. The company has unlimited potential to grow as shown through its tremendous transformation over the past 2 years. To continue progressing forward, it’s time for us to reinvent, strengthen, and extend the companys’ business models

I believe we will liven up Macpie Berhad again with our strong business philosophy, core values, and vision. Macpie Berhads’ current strategic business ecosystem is comprised of four segments (retail space management, financial solutions, ICT products supply and distribution along with a newly acquired event management company) will definitely grow better and stronger with a successful future ahead if we continue joining forces.

Our business model is well poised to serve SME industries as we have tailored our end-to-end business solutions to meet the fast-paced SME requirements that are still underserved. The company will progress further by moving towards the cloud space by adopting e-distribution and e-space management.

Macpie Berhad has managed to recover from the third to fourth quarters and it is expected to improve with prudent strategic forward planning. I would like to thank all of you for the continuous support for the company throughout the years and I look forward in working together to accomplish the company goals.

NG Chee Heng (37, Male)

Executive Director

Mr. Ng Chee Heng, aged 37, Malaysian, is an Executive Director for Macpie Berhad. He was appointed to the Board on the 22nd of February 2018.

Mr. Ng Chee Heng is the group founder and chief executive officer of SEG Capital Intelligence Sdn Bhd (“SEG”), an investment company with a focus in the digital mobile technology industry. As a major investor and shareholder in a few telecommunication and mobile technology companies which deals with digital rewards platforms, retail management, consumer application, supply chain management, logistics, and etc, SEG plays a vital role in helping these companies expand and create its own “Blue Ocean” market under SEGs’ blueprint for value creation in companies they get involved in.

With more than 18 years of experience in the mobile technology business industry, Mr. Ng has profound knowledge and keen insight of the industry with an extensive network of business partners and industry players. Back in the year 2012, he developed a smart device renowned in Malaysia branded together with his other co-founders and it had quickly gained prominence, market share, and firm footing in the ASEAN region. In just two years, the brand had expanded to Indonesia and was making headway into other ASEAN markets. He believes in taking a hands-on approach to leading business and marketing strategies, branding management, logistics & multi-national supply chain management, operation strategies, and big-data business analysis.

Thanks for your continuous support throughout the years.

Leong Seng Wui (38, Male)

Chief Executive Officer, Executive Director
(Entrepreneur)

" The company is already looking to move towards the online cloud space to reach a wider market. "

Dear investors and shareholders,
Macpie Berhad is going back to basics to focus on strengthening its business ecosystem. The company is already looking to move towards the online cloud space to reach a wider market.

To get right on track, Macpie Berhad has welcomed those with expertise in finance and technology to join the ranks of our Board of Directors and investors. Their invaluable expertise will help bring in innovative ideas that’ll aid in diversifying the companys’ strategies and realigning the business model.

Once again, I thank you for your continued support and I look forward to work with all of you for many more years to come.

Leong Seng Wui (38, Male)

Chief Executive Officer, Executive Director

Leong Seng Wui, aged 38, Malaysian, is an Executive Director and Chief Executive Officer of Macpie Berhad. He was appointed to the Board on the 30th of May 2014.

He has been an entrepreneur in the ICT industry for over 13 years. He started off in the ICT retail sector after he graduated in IT studies from Binary Business School and was one of the pioneer technopreneurs in Malaysia starting out on his own. In his own setup, he was focused on the telco and mobile retail industry. A driven individual, he was instrumental in driving his company to be awarded the prestigious Golden Bull award (top 100 SME) by Alliance Bank and Nanyang Siang Pau, the notable PIKOM ICT Retailer of the year award, Dopod Retailer of the year, O2 Retailer of the year, and Dopod Top 10 Retailer of Asia Pacific under his leadership.

Thereafter, in 2009 he was asked to join and lead the distribution unit of an ICT distributor of ICT products including notebooks, netbooks, tablets, and mobile/telco products to penetrate channels in Malaysia. He successfully led this company to expand greater in terms of market share and size. He can be credited with the fast expansion of this distribution company which resulted in the successful acquisition of said company by another listed group.

After the successful acquisition of the distribution company that he helped to grow, he seeked a new challenge and in 2011, he joined 1 Utopia Berhad Group as a Marketing Manager in ICT Utopia Sdn. Bhd. to grow the brand as well as to assist with the creative aspect in their event and retail management. At the same time, due to his vast experience in the ICT product market and channel aspect, he advised and assisted in the ICT products segment of 1 Utopia Berhad Group.

Kenny Khow Chuan Wah (43, Male)

Finance Director, Executive Director
(Chartered Accountant)

" The company is stronger with a Board of Directors and investors from various backgrounds who are bringing their diverse expertise to the table. "

Dear investors and shareholders,
The company is stronger with a Board of Directors from various backgrounds who are bringing their diverse expertise to the table.

We started as a traditional retail player, but we are now moving to an online business which will make the organization leaner and more streamlined.

Macpie Berhad has experienced some challenges but is already seeing improvements in its third to fourth quarters. With Ng Chee Heng’s expertise and our strategic business ecosystem, I have confidence that the company will maintain a continuous growth and profit.

Many thanks again for staying with Macpie Berhad through thick and thin. I look forward for the company to grow stronger and maintain a consistent profit growth together.

Kenny Khow Chuan Wah (43, Male)

Finance Director, Executive Director

Kenny Khow Chuan Wah, aged 43, Malaysian, is the Finance Director of Macpie Berhad. He was appointed to the Board on the 3rd of October 2011 as an Executive Director.

He graduated from the University of Technology Sydney with a degree in Accounting and Finance (Distinction). He is a member of the Malaysian Institute of Accountants and CPA Australia. He started his career as an auditor with PricewaterhouseCoopers Malaysia in 1997. He has extensive experience in auditing (Internal & External) for 13 years, including a two-year secondment from 2004-2006 at PricewaterhouseCoopers London.

Mr. Khow was trained in a big four audit firm in the areas of corporate exercises covering IPO, demerger of a listed entity, management and integration of two major companies in Malaysia, privatisation of a major listed entity, rights issue, issuance of debt securities, as well as the sale and leaseback of key assets. His other work experience includes financial due diligence, advisory, and numerous cross-border securities offering. With his vast experience, he also conducted numerous training courses across various industries in areas of accounting and auditing issues, principles and application of accounting standards (including IFRS), and audit methodology.

Mr. Khow joined Macpie Berhad as the Chief Financial Officer in 2010 to oversee the Groups’ financial affairs including accounting, finance, tax, and treasury.

Mr. Khow is also the Executive Director of PanpagesBerhad and Chief Financial Officer of MMAG Holdings Berhad.

Lionel Vernon Yong Nguon Kee (48, Male)

Non-Executive Independent Director
(Chartered Accountant)

" Macpie Berhad has a resilient and robust team that is able to cope with changes. "

Dear investors and shareholders,
Macpie Berhad has a resilient and robust team that is able to cope with changes. The company has seen a positive improvement after taking the necessary steps to improve its financial performance.

The focus now is to strengthen the existing business model. Thus, it is a good decision to venture into the online business sector. The company still must ensure it has the right items to sell and deliver to make the lives of customers easier and more convenient to remain competitive in the market.

Macpie Berhad could only continue with your support and I would like to thank all of you for staying with us throughout the years.

Lionel Vernon Yong Nguon Kee (48, Male)

Non-Executive Independent Director

Mr.Lionel Vernon Yong NguonKee, aged 48, Malaysian, is an Independent Non-Executive Director of Macpie Berhad. He was appointed to the Board on the 21st of March 2017.

Mr. Lionel Yong CIA, CA (M), FCCA, CMIIA is an internal audit practitioner with more than 20 years’ experience in accounting, finance, and internal audit. He is a Certified Internal Auditor (USA), a Chartered Accountant (Malaysia), a member of the Malaysian Institute of Accountants, and a Fellow Member of the Chartered Association of Certified Accountants (UK). His specialties include the provision of independent and objective assessments of systems of internal control as implemented by the Management to evaluate and improve the effectiveness of risk management, control, and governance. He is also familiar with the requirements of carrying out investigations into corporate fraud activities and with the requirements of the governance and audit of Information Technology systems based on the COBIT Framework.

His broad range of experience and knowledge of internal controls was obtained from his time working, both locally in Malaysia and overseas, in the following industries: banking & finance, trading, printing & packaging, plantations, real estate, construction, engineering, and various manufacturing operations. He has carried out risk assessment exercises for numerous companies, has been involved in the system development life cycle process in the implementation of several IT applications during his career, and has led investigations into several corporate fraud activities.

He is currently the Director of Corporate Governance, Risk Management, and Internal Audit with OAC Consulting Sdn Bhd.

Alex Chong Ching Wai (38, Male)

Non-Executive Independent Director
(Lawyer)

" The online space extends many great opportunities we can explore in our pursuit for success. "

Dear investors and shareholders,
Online technology has developed and evolved at such a tremendous pace that we are now using apps to perform the most basic of tasks. We can hail for a ride, order food, and pay groceries just with a tap on the app. Even legal firms have adopted legal tech to advance their businesses.

The online space extends many great opportunities we can explore in our pursuit for success. As such, Macpie Berhad is moving towards the online space to extend its business ecosystem. With a young and dynamic team on the Board, I am confident Macpie Berhad has the expertise to succeed in its ventures.

I am truly confident that the new CEO and Executive Director will be able to lead the company to a successful future. I look forward to working together with them and will continue to support the company in the best way I can.

Thank you all for your continuous support and confidence.

Alex Chong Ching Wai (38, Male)

Non-Executive Independent Director

Mr. Chong Ching Wai, aged 38, Malaysian, is a Non-Executive Independent Director of Macpie Berhad Berhad. He was appointed to the Board on the 22nd of February 2018.

Mr. Chong acquired his degree in Bachelor of Jurisprudence from University of Malaya in 2003 and obtained the Certificate of Legal Practice from Lembaga Kelayakan Profesion Undang-undang, Malaysia in 2005. He was then called to the Bar in 2006.

In 2007, Mr. Chong joined YC Pang, Chong & Gordon as a Legal Assistant and was appointed as a Partner of the firm in the following year. During his tenure as a practitioner, his main role was to advise various companies on their corporate and commercial transaction as well as property related legal issues based on his experience. Other than that, his firm is appointed as the full panel solicitors to several major banks in Malaysia.

Ang Chee Ciang

Executive Director

(Songwriter, Composer & Producer)

Mr. Ang is a well-known Malaysian Chinese singer, songwriter, and composer. He had created and composed songs for clients in Taiwan, China, and Hong Kong for artists such as Andy Hui, Na Ying, Dave Wong, and William Su. He started his career in 1994 and became a producer in 1997. He has been awarded the top ten singer awards in Malaysia five consecutive times and has written lyrics for many singers. In 2007, he helped MY Astro to produces a Chinese New Year album and won universal praises for the effort. In 2010, five of the albums that he produced was listed in Malaysia’s PWH Music Award which made him the biggest winner that night. In recent years, he produced a Chinese New Year album for Malaysia, Singapore, Taiwan, South Korea, and for China’s Hunan TV Spring Festival Evening Opening Song. In addition, he has produced songs for television commercials for brands such as SP Setia, LBS Bina Group Bhd, Watsons, EcoWorld, and Mcalls.

In 2014, he began to develop a new platform to train artists, singers, groups, and so on in Malaysia, Taiwan, China, and Korea. He is also CEO for an artist management and entertainment company in Korea and China. Now, he is the CEO of Macpie Pro Sdn Bhd and Macpie Entertainment Sdn Bhd.

Gina Woon

Non-Executive Independent Director

(Image & Branding Consultant / TV News Presenter)

Gina Woon has more than 12 years of experience in the broadcast and media industry. She started as a broadcast journalist with RTM, covering news ranging from crime to natural disasters, politics, and economic issues.

She then joined TV3 and worked as an Assistant Producer cum News Presenter on Buletin Utama. During her time with the television channel, she acquired a wealth of experience from interviewing high-profile celebrities, politicians, international artists, and successful entrepreneurs. She interviewed some personalities such as Ricardo Guadalupe, CEO of Hublot, Lang Lang, a famous Chinese pianist, and Franz Linder, CEO of Mido. She was also tasked with carrying out live reporting in front an audience of millions.

Starting from 2016 until 2018, she became the Image and Branding Consultant for Media Prima news and current affairs. She was the first female presenter who won Reader’s Digest Malaysia Most Trusted TV Presenter twice, in 2016 and 2017. She was also appointed as Chief Editor for Malaysia Book of Records 2018. Currently, she is the CEO of Hive Media Sdn Bhd.